McSpicy Burger

 

McDonalds

McDonald's is an American multinational fast food corporation , founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. now they have their franchise all over the world world. They introduces different varieties of food items at regular intervals, and uses variety o promotional methods o gain acceptance. 

Product information: 

McSpicy chicken burger was is a burger introduced by  the company named "McDonalds" recently. As the name indicates, the company place the product in the spicy category of their burgers, which was one of the favorite taste of many people. As McDonalds provides few options for spicy food items, McSpicy became the priority for those customer who wishes for spicy food. at present the price of the product is 8.35 for the burger only and 13.45 when it comes as a meal(meal include chips and drinks on your choice of flavor and size).

Promoting the product :

During the initial stage, the company provide the burger as a burger meal for the same price of the burger. Now the burger cost $8.35. But during the initial stage the company provides the meal for the same price, which includes small drink and a small chips. But now, the meal cost $13.45, while burger(not meal) is selling for $8.35 itself. The product was introduced in they "MyMacca's" app, which enables the customers to reach it out. The burger was promoted in the home page of the app and also provides advertisements through  social media platforms like, YouTube, Instagram and Facebook. they provide the offer for the first month and after that they removed the offer as they found that the provide  get acceptance form their customers. In addition to all these method of promotions, they also show the advertisements on the LED screens in the restaurant. this screens will be fixed just Infront of the ordering counter, so that the customer key gets stuck on the product. Similar to all other products they also provide options for customizing the product according to customer needs, as the ingredients are shown in the app.

 How they retain their loyal customers:

They also provide different type of offers in the "My Deals" section in the app. The app is available free in both app store and play store. This offer may be percentage discount for single bill or product offer. This strategy helps to improve the profit for the targeted food products. As “My Deals” offers are only available through their app, the customer gets in to this app for getting good offers. Bringing all the customers to their app, they creates a bigger platform for all the newly introduced products. 

 As McDonalds still follows their marketing strategy of 'immediate delivery after order' of food holds their customers firmly. except for the initial promotion to establish the product in market they continue to follow all other basic marketing techniques they followed for their remaining product and services. Now the product became one of the most profitable burgers for McDonalds  in Australia.